WEFest 2025: Your Complete Guide to America’s Largest Country Music Festival

The countdown is on! WEFest 2025 is returning to Soo Pass Ranch in Detroit Lakes, Minnesota, for another unforgettable three-day celebration of country music, camping, and good times. Whether you’re a WEFest veteran or planning your first trip to America’s largest country music festival, this complete guide has everything you need to know about WEFest 2025.

From ticket prices and camping options to lineup announcements and insider tips, we’ve compiled the most comprehensive resource to help you plan the ultimate WEFest experience. Let’s dive in!

Table of Contents

1. WEFest 2025 Quick Facts
2. WEFest 2025 Lineup and Performers
3. WEFest 2025 Ticket Information
4. Camping at WEFest 2025
5. Planning Your WEFest 2025 Experience
6. Food, Drinks, and Amenities
7. WEFest 2025 Rules and Regulations
8. Tips for First-Time WEFest Attendees
9. WEFest History and What Makes It Special
10. Frequently Asked Questions

WEFest 2025 Quick Facts

Event Dates and Location

When: August 7-9, 2025 (Thursday – Saturday)

Where: Soo Pass Ranch, 25423 County Highway 22, Detroit Lakes, MN 56501

What: Three-day country music festival featuring 20+ artists across multiple stages

WEFest 2025 marks another milestone for the festival that’s been bringing country music fans together since 1983. Set on the sprawling grounds of Soo Pass Ranch just outside Detroit Lakes, the festival transforms 350 acres of Minnesota landscape into country music paradise.

Festival Hours

• Thursday: Gates open at 2:00 PM, music starts at 5:00 PM
• Friday: Music runs from 12:00 PM – 11:00 PM
• Saturday: Music runs from 12:00 PM – 11:00 PM

Note: Times are subject to change. Check the official WEFest website closer to the event for the final schedule.

The festival grounds remain open 24 hours for campers, with quiet hours typically enforced from 2:00 AM – 8:00 AM in camping areas.

WEFest 2025 Lineup and Performers

Headliners Announced

The WEFest 2025 lineup announcement is one of the most anticipated moments for country music fans each year. While the complete lineup is typically revealed in January or February, WEFest consistently delivers a mix of country music’s biggest stars, rising talents, and beloved classics.

Lineup Announcement Timeline:

• December 2024: First headliner teases
• January 2025: Major headliner reveals
• February 2025: Complete lineup announcement
• March-July 2025: Daily schedule and set times released

Check back here for updates, or sign up for the official WEFest email list to be first to know when artists are announced!

Supporting Acts

WEFest 2025 will feature 20-25 artists across three days, including:

• National headliners (3-4 major acts)
• Established country artists (6-8 performers)
• Rising stars and new talent (8-10 artists)
• Regional and local country musicians (3-5 acts)

Daily Schedule Breakdown

Based on previous years, here’s what to expect:

Thursday: “Opening night” features 3-4 artists, including one headliner to kick off the weekend with high energy.

Friday: The biggest day with 8-10 performers across multiple stages, featuring at least two major headliners.

Saturday: 8-10 artists wrap up the festival with the final headliner typically taking the stage around 9:00 PM.

Multiple stages allow for continuous music with minimal downtime between acts, so you’ll want to plan your schedule carefully to catch your must-see performers.

WEFest 2025 Ticket Information

Ticket Types and Prices

WEFest 2025 offers several ticket options to fit different budgets and preferences:

General Admission (3-Day Pass)

• Early Bird: $199 (limited availability)
• Regular Price: $229
• Late Purchase: $249 (after June 1)
• At the Gate: $279 (if available)

VIP Packages (3-Day)

• VIP Bronze: $449 – Includes premium viewing area, dedicated entrance, air-conditioned restrooms
• VIP Silver: $579 – Bronze benefits plus VIP lounge access, complimentary snacks
• VIP Gold: $699 – All Silver benefits plus meet & greet opportunities, exclusive merchandise

Single Day Tickets

• Thursday Only: $99
• Friday Only: $129
• Saturday Only: $129

Youth & Children

• Ages 11-17: $99 (3-day pass)
• Ages 10 and under: FREE (with paid adult)

Group Discounts

• Groups of 10+: Save $20 per ticket
• Groups of 25+: Save $35 per ticket (must purchase together)

Prices are estimates based on previous years and subject to change.

Where to Buy Tickets

Official Sources (ONLY purchase from these):

• WEFest.com (official website)
• Ticketmaster.com (authorized partner)
• Physical box office at Soo Pass Ranch (limited hours)

⚠️ AVOID SCAMS: Never purchase tickets from:

• Craigslist or Facebook Marketplace
• Unauthorized resale sites
• Scalpers outside the venue
• “Too good to be true” pricing offers

All legitimate WEFest tickets are digital and will be delivered via email or the official app. Physical tickets are no longer used.

Group Discounts and VIP Packages

Group Benefits:
Group purchases not only save money but may include:

• Dedicated group camping areas
• Flexible payment plans
• Group coordinator benefits (1 free ticket per 20 purchased)
• Early entry options

VIP Package Perks:
VIP ticket holders enjoy exclusive benefits including:

• Shaded seating areas closest to stages
• Private, air-conditioned restroom facilities
• Dedicated VIP entrance (shorter security lines)
• Access to VIP-only lounge with charging stations
• Complimentary water and light refreshments
• Exclusive merchandise items
• Potential meet & greet opportunities (Gold level)

Refund and Exchange Policy

Important Policy Details:

• WEFest operates on a no refund policy
• Tickets are non-transferable unless through official exchange
• Event is rain or shine – no weather-related refunds
• Exchanges may be possible through official ticket insurance

Ticket Insurance:
For approximately $15-25 per ticket, you can purchase insurance that covers:

• Personal illness or injury
• Family emergencies
• Travel disruptions
• Work conflicts

Insurance must be purchased at time of ticket purchase and does NOT cover “change of mind.”

BEST PRICES AVAILABLE NOW – DON’T WAIT!

Camping at WEFest 2025

One of the most iconic aspects of WEFest is the camping experience. Thousands of fans arrive days early to secure prime camping spots and start the party before the music even begins.

Camping Options and Prices

Tent Camping

• General Tent Camping: $175 per site (fits 1-2 tents, 1 vehicle)
• Premium Tent Camping: $225 per site (closer to stages, better facilities)

RV Camping

• Standard RV (No Hookups): $275 per site
• RV with Electric: $375 per site (30-amp service)
• RV Full Hookup: $450 per site (electric, water, sewer)
• Premium RV: $550 per site (full hookups, prime locations)

Specialty Camping

• Glamping Packages: $800-1,200 (pre-setup tents with amenities)
• Group Camping Areas: $2,000-5,000 (accommodates 10-20 people)
• Accessible Camping: $225 per site (ADA-compliant facilities nearby)

Add-Ons:

• Extra Vehicle Pass: $50 (additional car at your campsite)
• Early Arrival: $75 per day (arrive Wednesday or earlier)
• Generator Pass: $100 (limited availability, designated areas only)

Camping Reservation Process

Timeline:

1. December: Camping reservations open for previous attendees
2. January: General public camping sales begin
3. February-March: Premium spots typically sell out
4. April-July: Standard camping still available
5. Week of Event: Limited availability, mostly walk-up tent camping

How to Reserve:

1. Visit WEFest.com and log in to your account
2. Select “Camping” from the menu
3. Choose your camping type and preferred area (if available)
4. Add to cart with your festival tickets
5. Complete payment and receive confirmation email
6. Digital camping pass will be emailed 2 weeks before event

Pro Tip: Camping passes sell out before festival tickets. If camping is important to you, book early!

What to Bring for Camping

Camping Essentials:

• ✅ Tent (with stakes and rain fly) or RV
• ✅ Sleeping bags and pillows
• ✅ Camping chairs and portable tables
• ✅ Canopy/shade structure (essential for August heat)
• ✅ Cooler with ice
• ✅ Flashlights/lanterns with extra batteries
• ✅ Portable phone charger/power bank
• ✅ Basic first aid kit

Comfort Items:

• ✅ Battery-powered fan
• ✅ Camping cot or air mattress
• ✅ Trash bags
• ✅ Duct tape (fixes everything!)
• ✅ Rope/bungee cords
• ✅ Paper towels and wet wipes

Personal Items:

• ✅ Sunscreen (SPF 30+)
• ✅ Bug spray
• ✅ Toiletries and medications
• ✅ Rain gear/poncho
• ✅ Change of clothes (plan for hot and cold)
• ✅ Sturdy closed-toe shoes

Food & Beverages:

• ✅ Drinking water (1 gallon per person per day)
• ✅ Snacks and easy meals
• ✅ Portable grill or camp stove (propane only)
• ✅ Cooler essentials
• ✅ Reusable water bottles

Campground Rules and Regulations

Allowed in Camping Areas:

• Personal coolers with food and beverages
• Alcohol for personal consumption (21+ with ID)
• Portable grills (propane or charcoal)
• Generators in designated areas only (with permit)
• Bicycles and golf carts (registered with security)

Prohibited Items:

• Glass bottles or containers
• Fireworks or explosives
• Weapons of any kind
• Illegal drugs or substances
• Open fires or fire pits
• Pets (except service animals)
• Golf carts without registration

Quiet Hours:

• 2:00 AM – 8:00 AM daily
• Excessive noise results in warnings/eviction
• Music must be turned down during quiet hours

RESERVE YOUR CAMPING SPOT BEFORE THEY SELL OUT

Planning Your WEFest 2025 Experience

How to Get There

Driving Directions:

From Minneapolis/St. Paul (210 miles, 3.5 hours):

• Take I-94 W toward St. Cloud
• Continue on I-94 W past Fergus Falls
• Take Exit 50 toward US-59 N/Detroit Lakes
• Follow signs to Soo Pass Ranch

Frm Fargo, ND (80 miles, 1.5 hours):

• Take I-94 E toward Moorhead
• Continue to Exit 50 (US-59 N)
• Follow US-59 N to Detroit Lakes
• Follow festival signage to Soo Pass Ranch

From Winnipeg, Canada (290 miles, 4.5 hours):

• Take US-75 S to I-94 E
• Exit onto US-59 N toward Detroit Lakes
• Follow festival signage

GPS Address: 25423 County Highway 22, Detroit Lakes, MN 56501

Traffic Tips:

• Expect heavy traffic Thursday afternoon
• Allow extra time (add 1-2 hours to normal drive time)
• Traffic control officers will direct you
• Have your tickets/passes ready for entry

Parking Information

Day Parking (Non-Campers):

• General Parking: $20 per day per vehicle
• Preferred Parking: $40 per day (closer to entrance)
• VIP Parking: Included with VIP tickets

Camping Parking:

• One vehicle included with camping pass
• Additional vehicles: $50 each
• Oversized vehicles/trailers: $75

Parking Lot Hours:

• Opens: 8:00 AM daily
• Closes: 2:00 AM (must exit by this time if not camping)

Shuttle Service:
Complimentary shuttles run continuously from:

• Parking lots to festival entrance
• Camping areas to main stages
• Accessible parking to ADA viewing areas

Accommodation Options Near Detroit Lakes

Not Camping? Here are nearby lodging options:

Hotels in Detroit Lakes (5-10 miles):

• Holiday Inn Express
• AmericInn Lodge & Suites
• Detroit Lakes Days Inn
• The Lodge on Lake Detroit

Vacation Rentals:

• Airbnb properties ($150-400/night)
• VRBO lake homes ($200-600/night)
• Book early – most sell out by June!

Nearby Towns (15-30 miles):

• Frazee, MN
• Perham, MN
• Audubon, MN

Booking Tips:

• Reserve accommodations by March for best selection
• Prices increase significantly during WEFest weekend
• Many require 3-night minimum stays
• Consider staying in Fargo (80 miles) for lower prices

What to Pack for the Festival

Festival Day Essentials:

• 🎒 Small backpack or drawstring bag
• 💧 Empty refillable water bottle
• 🧴 Sunscreen (reapply often!)
• 🕶️ Sunglasses and hat
• 📱 Fully charged phone + portable charger
• 💵 Cash (some vendors don’t accept cards)
• 🆔 Valid photo ID (required for alcohol)
• 🎟️ Digital tickets/wristband
• 🧻 Hand sanitizer/wet wipes
• 💊 Personal medications

Clothing Recommendations:

• Thursday: Comfortable jeans, boots, light jacket for evening
• Friday/Saturday: Shorts/lightweight clothing, closed-toe shoes
• All days: Layers (mornings can be cool, afternoons hot)
• Rain contingency: Lightweight poncho or rain jacket

August in Detroit Lakes:

• Average high: 78-82°F
• Average low: 55-60°F
• Possible rain showers
• High UV index (sun protection essential)

Food, Drinks, and Amenities

Food Vendors and Options

WEFest 2025 will feature 30+ food vendors offering diverse options:

Food Categories Available:

• Classic festival food (burgers, hot dogs, corn dogs)
• BBQ and smoked meats
• Pizza and Italian
• Tacos and Mexican cuisine
• Asian fusion
• Vegetarian and vegan options
• Gluten-free selections
• Desserts and ice cream

Price Range:

• Meals: $12-18
• Snacks: $5-10
• Desserts: $6-12

Payment: Most vendors accept cash and cards, but cash transactions are faster. ATMs available throughout the grounds ($3-5 fee).

Pro Tip: Eat before peak times (11:30 AM-1:00 PM and 5:00-7:00 PM) to avoid long lines.

Alcohol Policy

Purchasing Alcohol:

• Must be 21+ with valid photo ID
• Wristbands issued at ID checkpoint (required for purchase)
• Beer: $8-12
• Mixed drinks: $10-14
• Specialty cocktails: $12-16

Alcohol Rules:

• No outside alcohol in festival area
• Alcohol allowed in camping areas (personal consumption)
• Designated drinking areas near stages
• No glass containers anywhere on grounds

Responsible Drinking:

• Free water stations throughout venue
• Designated driver programs available
• Security monitors for over-intoxication
• Medical staff on-site 24/7

On-Site Facilities

Restrooms:

• 200+ portable toilets throughout grounds
• Handwashing stations
• ADA-accessible facilities
• VIP climate-controlled restrooms (VIP ticket holders)
• Cleaned and restocked regularly

Other Amenities:

• Free water refill stations (bring empty bottle)
• ATM machines ($3-5 fee)
• Medical tent with EMTs and nurses
• Lost and found booth
• Phone charging stations ($5, or free for VIP)
• Merchandise tents (official WEFest gear)
• Information booths with maps and schedules

Accessibility Services:

• ADA-compliant facilities
• Wheelchair-accessible viewing areas
• Accessible parking
• Sign language interpretation (request in advance)
• Service animal accommodations

WEFest 2025 Rules and Regulations

What You Can Bring

Into Festival Grounds:

• ✅ Small bags/purses (12″ x 12″ x 6″ or smaller)
• ✅ Empty plastic water bottles
• ✅ Sealed snacks in original packaging
• ✅ Blankets and small lawn chairs
• ✅ Sunscreen and lip balm (travel size)
• ✅ Disposable cameras
• ✅ Prescription medications with valid prescription
• ✅ Hats and sunglasses
• ✅ Strollers (for children)

Into Camping Areas:

• ✅ Coolers with food and drinks
• ✅ Camping equipment and furniture
• ✅ Personal alcohol (21+ with ID)
• ✅ Portable grills (propane or charcoal)
• ✅ Bicycles and registered golf carts

What’s Prohibited

Festival-Wide Prohibited Items:

• ❌ Weapons (guns, knives, pepper spray)
• ❌ Illegal drugs or substances
• ❌ Outside alcohol in festival area
• ❌ Glass containers
• ❌ Professional cameras (detachable lenses)
• ❌ Video recording equipment
• ❌ Drones
• ❌ Fireworks or explosives
• ❌ Laser pointers
• ❌ Selfie sticks/GoPro poles
• ❌ Umbrellas (blocks views)
• ❌ Large bags or backpacks
• ❌ Pets (except service animals)

Camping Prohibited Items:

• ❌ Open fires or fire pits
• ❌ Glass bottles
• ❌ Weapons
• ❌ Illegal substances

Safety and Security Measures

Security Protocols:

• Bag checks at all entrances
• Metal detector screening
• Wristband verification
• Uniformed security throughout grounds
• Undercover security personnel
• 24/7 monitoring in camping areas

Emergency Services:

• On-site medical tent with EMTs
• Ambulance on standby
• Local hospital 10 minutes away
• Fire department on-site
• Security emergency response team

Safety Tips:

• Stay hydrated (heat exhaustion is real!)
• Use the buddy system
• Establish meeting points with your group
• Keep phone charged
• Report suspicious activity to security
• Know the location of medical tents

Emergency Contact:
Text “WEFest” to emergency number (provided at entry) for immediate security response.

Tips for First-Time WEFest Attendees

Arrive Early

Why It Matters:

• Better camping spot selection
• Avoid traffic congestion
• Set up camp before heat of day
• Explore grounds before crowds arrive
• Catch opening acts (often rising stars worth seeing!)

Recommended Timeline:

• Wednesday (Early Arrival Pass): Best camping spots, most relaxed setup
• Thursday Morning: Good spots still available, moderate traffic
• Thursday Afternoon: Expect delays, limited primo camping
• Friday/Saturday: Day parking only, longest security lines

Stay Hydrated

Critical Hydration Facts:

• August temperatures can exceed 85°F
• Alcohol dehydrates you faster
• Heat exhaustion is the #1 medical issue at WEFest

Hydration Strategy:

• Drink 16 oz of water every hour
• One water for every alcoholic beverage
• Use free water refill stations
• Bring electrolyte packets (Liquid IV, DripDrop)
• Watch for dehydration signs: dizziness, headache, dark urine

Pro Tip: Freeze water bottles to use in your cooler, then drink as they melt!

Plan Your Schedule

Schedule Strategy:

• Download official WEFest app (schedule, maps, notifications)
• Screenshot daily lineup in case of poor cell service
• Prioritize must-see artists
• Allow time to walk between stages (10-15 minutes)
• Build in breaks (bathroom, food, rest)
• Don’t try to see everything (you’ll burn out)

Set Times:

• Sets typically run 45-60 minutes
• Headliners may play 75-90 minutes
• 15-30 minute breaks between acts

Additional First-Timer Tips

Money-Saving Tips:

• Buy tickets early (save $50+)
• Bring own food/drinks to campsite
• Eat one large meal before entering festival
• Set a daily spending budget
• Bring cash to avoid ATM fees

Comfort Tips:

• Wear broken-in shoes (you’ll walk 5+ miles/day)
• Dress in layers
• Apply sunscreen every 2 hours
• Seek shade during peak heat (2-4 PM)
• Bring portable seat cushion

Social Tips:

• Make friends with camping neighbors
• Join WEFest Facebook groups before event
• Participate in campground activities
• Respect others’ space and sleep schedules
• Exchange social media to stay connected

Photography Tips:

• Phone cameras are fine (no professional equipment allowed)
• Take photos during sound checks (less crowded)
• Respect artists’ no-recording policies
• Tag @WEFest in social posts
• Back up photos each night
• 

WEFest History and What Makes It Special

Since 1983, WEFest has grown from a small regional gathering to become America’s largest country music festival, attracting 50,000+ fans annually to the fields of Detroit Lakes, Minnesota.

Historic Milestones:

• 1983: First WEFest with just 5,000 attendees
• 1990: Expanded to three-day format
• 1995: Reached 25,000 attendance
• 2000: Introduced camping options
• 2010: Surpassed 50,000 attendees
• 2015: Added multiple stages
• 2020: Virtual WEFest during pandemic
• 2021: Triumphant return with record attendance
• 2025: 42nd annual celebration!
• SEE ALSO

What Makes WEFest Unique:

Community Atmosphere: Unlike corporate festivals, WEFest maintains a grassroots, community-focused feel. You’re not just attending a concert—you’re joining a family reunion of country music lovers.

Camping Culture: The camping experience is legendary. Arriving early, decorating campsites, making lifelong friends with neighbors, and participating in campground activities create memories beyond the music.

Consistent Quality: WEFest has built a reputation for booking top-tier talent while also showcasing emerging artists who often become tomorrow’s superstars.

Minnesota Nice: The Midwestern hospitality permeates every aspect of WEFest. From friendly security to helpful staff to welcoming attendees, the vibe is genuinely warm.

Tradition: Many families have attended WEFest for generations. It’s common to meet people who’ve been coming for 20+ years, creating a sense of continuity and tradition.

Economic Impact: WEFest generates $15+ million for the Detroit Lakes economy annually, making it one of Minnesota’s most significant tourism events.

Whether you’re a country music superfan or just looking for an amazing summer experience, WEFest 2025 promises three days you’ll never forget.

Frequently Asked Questions

Q: When is WEFest 2025?
A: WEFest 2025 takes place August 7-9, 2025, at Soo Pass Ranch in Detroit Lakes, Minnesota. Gates typically open on Thursday afternoon, with music starting Thursday evening and continuing through Saturday night.

Q: How much are WEFest 2025 tickets?
A: Three-day general admission tickets typically range from $199-$249 depending on when you purchase. VIP packages range from $449-$699. Single-day tickets are usually available for $99-$129. Prices increase as the event date approaches.

Q: Where can I buy legitimate WEFest 2025 tickets?
A: Purchase tickets only through the official WEFest website (wefest.com) or authorized partners like Ticketmaster. Avoid third-party resellers to prevent fraud and ensure valid entry.

Q: Can you camp at WEFest 2025?
A: Yes! WEFest offers multiple camping options including tent camping ($150-$200), RV camping with hookups ($350-$450), and premium camping packages ($500-$800). Camping passes are separate from festival tickets.

Q: Who is performing at WEFest 2025?
A: The complete lineup is typically announced in January-February. WEFest traditionally features 20+ country music artists including major headliners and rising stars. Check the official website for the most current lineup announcements.

Q: Is WEFest 2025 rain or shine?
A: Yes, WEFest is a rain or shine event. The festival continues regardless of weather conditions. No refunds are issued for weather-related issues, so pack accordingly with rain gear and appropriate clothing.

Q: What can I bring into WEFest 2025?
A: You can bring: sealed water bottles, small coolers (for camping areas), blankets, lawn chairs, sunscreen, and cameras. Prohibited items include: outside alcohol, weapons, illegal substances, glass containers, and professional recording equipment.

Q: Are kids allowed at WEFest?
A: Yes, children 10 and under are admitted free with a paid adult. Children 11-17 receive discounted tickets. WEFest is a family-friendly event, though parental supervision is required.

About WEFest 2025

Q: What are the camping check-in times for WEFest 2025?
A: Camping check-in typically begins on Wednesday afternoon before the festival (with early arrival pass). Standard camping check-in starts Thursday morning. Specific times are announced closer to the event date.

Q: How do I get to WEFest from Minneapolis?
A: WEFest is approximately 210 miles (3.5 hours) northwest of Minneapolis via I-94 W and US-59 N. Shuttle services and charter buses are often available from major cities. Allow extra time for traffic on Thursday.

Q: Can I bring my own food and drinks?
A: Food and non-alcoholic beverages are allowed in camping areas. Only sealed snacks are permitted in the festival area itself. No outside alcohol is allowed in the festival grounds.

Q: What’s the cell phone service like at WEFest?
A: Cell service can be spotty with 50,000+ people in a rural area. Download the WEFest app and any important information before arriving.

Q: Is there an age limit for WEFest?
A: There is no age limit. WEFest is open to all ages, though anyone under 18 must be accompanied by an adult.

Q: What if I lose my wristband?
A: Wristbands are non-transferable and non-replaceable. Keep it on for the entire festival. Wristband replacement requires going to guest services with photo ID and proof of purchase (fees may apply).

Q: Are there ATMs at WEFest?
A: Yes, multiple ATM machines are located throughout the festival grounds. However, they charge $3-5 fees and often run out of cash. Bring sufficient cash before arriving.

Q: Can I leave and re-enter the festival?
A: Yes, if you have proper credentials (wristband and hand stamp). However, you’ll need to go through security screening each time you re-enter.

Conclusion: Get Ready for WEFest 2025

WEFest 2025 is shaping up to be another unforgettable celebration of country music, community, and good times. From the moment you arrive at Soo Pass Ranch to the final notes on Saturday night, you’ll be part of something special—a tradition that’s been bringing people together for over 40 years.

Key Takeaways:

• ✅ Book Early: Tickets and camping sell out, and prices increase
• ✅ Plan Ahead: Review the schedule, pack appropriately, arrange transportation
• ✅ Stay Safe: Hydrate, use sunscreen, look out for your friends
• ✅ Embrace the Experience: Make new friends, try new foods, enjoy every moment
• ✅ Respect the Community: Follow rules, be courteous to neighbors, leave no trace

Whether you’re coming for the music, the camping, the atmosphere, or all of the above, WEFest 2025 promises three days that will create memories lasting far beyond the final encore.

The countdown is on. The lineup will be incredible. The weather will be beautiful. The people will be amazing. All that’s missing is you.